5 Best Consumer Stocks To Buy Right Now

Are social media ads on sites like Facebook and Twitter effective? Gallup doesn't think so.�

For businesses that want to expand their reach in the modern world, social media seems a logical place to start. But a new poll by research firm Gallup says these businesses are wasting their time.

In a new research report titled "The Myth of Social Media," Gallup begins by describing the perceived opportunity, noting that�Facebook (NASDAQ: FB  ) users post 4.75 billion items of content each day. Meanwhile, Twitter (NYSE: TWTR  ) users on a daily basis send 400 million tweets, Instagram users "like" 1.2 billion photos, and YouTube viewers watch an incredible 4 billion videos. As a result, Gallup said U.S. companies just last year collectively spent $5.1 billion on social media advertising.

Gallup's argument sounds reasonable
However, Gallup said a whopping 62% of the 18,525 U.S. consumers it polled insisted social media has "no influence at all" on their purchasing decisions. By comparison, just 5% stated it has "a great deal of influence," 30% cited "some influence," and the remaining 3% weren't sure what to think.

5 Best Consumer Stocks To Buy Right Now: KBB Resources Bhd (KBB)

KBB Resources Berhad is an investment holding company. The Company is engaged in manufacturing and marketing of all types of rice and sago sticks (vermicelli), sago starch and related products. The Company�� product includes Rice Vermicelli, Instant Noodle, Instant Bihun, Laksa and Sago. The Company�� subsidiaries include Kilang Bihun Bersatu Sdn Bhd, which is engaged in Manufacturing and marketing of all types of rice and sago sticks (vermicelli); Rasayang Food Industries Sdn Bhd, which is engaged in manufacturing and trading of beehoon and beehoon laksa; Bersatu Noodles Industries Sdn Bhd, which is engaged in manufacturing and trading of noodles and related products, and Bersatu Biotechnology (Johore) Sdn Bhd, which is engaged in manufacturing and marketing of all types of sago starch and related products. Advisors' Opinion:

• [By Neha Marwah]

  LMC Automotive expects the annualized rate to be 16.1 million, the best in six years. This is a decent improvement from last year�� November, when the industry reported 15.3 million as the adjusted annualized rate. In comparison, Kelley Blue Book (KBB) expects the November 2013 SAAR to be around 15.6 million, while Edmunds.com estimates it to be 15.7 million.

5 Best Consumer Stocks To Buy Right Now: Rite Aid Corp (RAD)

Rite Aid Corporation, incorporated in 1968, is a retail drugstore chain in the United States. As of March 3, 2012, the Company operated drugstores in 31 states across the country and in the District of Columbia. As of March 3, 2012, it operated 4,667 stores. In the Company�� stores, it sells prescription drugs and a range of other merchandise, which it calls front end products. During the fiscal year ended March 3, 2012 (fiscal 2012), prescription drug sales accounted for 68.1% of its total sales. The Company carries a range of front end products, which accounted for 31.9% of its total sales in fiscal 2012. Front end products include over-the-counter medications, health and beauty aids, personal care items, cosmetics, household items, beverages, convenience foods, greeting cards, seasonal merchandise and other everyday and convenience products, as well as photo processing. It offers a variety of products under its private brands, which contributed approximately 17% of its front end sales in the categories where private brand products were offered in fiscal 2012. As of March 3, 2012, the Company had opened over 2,100 GNC stores-within-Rite Aid-stores. During fiscal 2012, the Company sold two owned operating stores to independent third parties.

During fiscal 2012, its stores filled approximately 295 million prescriptions and served an average of 2.1 million customers per day. The overall average size of each store in its chain is approximately 12,600 square feet. As of March 3, 2012, 60% of its stores were freestanding; 51% of its stores included a drive-thru pharmacy; 24% included one-hour photo shops, and 46% included a GNC store-within-Rite Aid-store. The Company�� customers may also order prescription refills over the Internet through www.riteaid.com, or over the phone through its telephonic automated refill systems for pick up at a Rite Aid store. It has a strategic alliance with GNC, a retailer of vitamin and mineral supplements.

Advisors' Opinion:

• [By Monica Gerson]

  Rite Aid Corporation (NYSE: RAD) is estimated to report its Q3 earnings at $0.05 per share on revenue of $6.65 billion.

  Scholastic Corp (NASDAQ: SCHL) is expected to report its Q2 earnings at $2.22 per share on revenue of $636.40 million.

• [By John Divine]

  While there are many others, Rite Aid's (NYSE: RAD  ) stock is particularly ill-suited for a comparison against the Dow's performance. The drug store, with a market cap just above $7 billion, is less than a quarter of the size of the Dow's smallest component. But Rite Aid investors are doing just fine without the Dow to serve as a constant comparison. Shares jumped 5.6% today as last month's same-store sales increased a booming 7.5% month over month, driven by revenue from its pharmacy. With increasing competition from other drugstores to recruit recurring pharmacy customers via techniques like loyalty programs, the longer-term concern is whether Rite Aid's slim margins can hold up or not.

• [By Rick Munarriz]

  1. Rite Aid will close higher on the week
  Rite Aid (NYSE: RAD  ) is no longer the laughingstock of the drugstore industry. The pharmacy store chain hit a fresh five-year high on Friday, and things may only get brighter as it steps up to report its quarterly results on Thursday.

• [By WWW.DAILYFINANCE.COM]

  Bradley C. Bower/Bloomberg/Getty Images In any given week, some stocks are sure to shoot up, and others will plummet. The big gainers inspire us to keep investing. The presence of the decliners keeps our greed in check while reminding us about the risks of the equity markets. Let's go over some of last week's best and worst performers. Avanir Pharmaceuticals (AVNR) -- Up 64 percent last week Last week's biggest gainer was Avanir Pharmaceuticals. The volatile biotech soared after revealing favorable clinical trials data on its AVP-923 drug candidate that treats agitation associated with Alzheimer's. This is a major hurdle cleared on the long path to gaining regulatory approval, but this is just the second of three clinical trial phases that Avanir needs to shine through to get its treatment on the market. Novatel Wireless (NVTL) -- Up 33 percent last week Novatel Wireless moved higher after IT products distributor and services provider Synnex announced an expanded deal to offer Novatel products throughout the U.S. and Canada. H.C. Wainwright followed by initiating coverage of Novatel with a buy rating and a $4 price target that it deems as conservative and one that it's likely to raise "sooner rather than later." Apogee Enterprises (APOG) -- Up 14 percent last week There weren't too many companies reporting quarterly results last week, but Apogee was one that managed to shine through. The provider of value-added glass products and services saw revenue soar 30 percent in its latest quarter. Adjusted earnings climbed 67 percent to $0.35 a share, beating Wall Street expectations. The strong showing finds Apogee raising its outlook for fiscal 2015. VirnetX (VHC) -- Down 65 percent last week The market's biggest loser was VirnetX, shedding nearly two-thirds of its value after an unfavorable patent ruling. The U.S. Court of Appeals for the Federal Circuit rejected a jury award of $368.2 million that VirnetX initially won against Apple (AAPL) in 2012 for patent

Hot Clean Energy Stocks To Own For 2015: Sappi Limited(SPP)

Sappi Limited manufactures and sells various pulp, paper, chemical cellulose, and wood products worldwide. It offers coated woodfree paper used for marketing promotions and brochures, catalogues, corporate communications materials, direct mail, textbooks, and magazines; uncoated woodfree paper used for business forms, business stationery, tissue, photocopy paper, books, brochures, and magazines, as well as cut-size, preprint, and office paper; specialty woodfree paper used in bags, labels, and packaging; and release paper for use in textile, automotive, furniture, and engineering film markets. The company also provides packaging paper products, including containerboards, sack kraft, and grocery bags used for primary and secondary packaging of fast moving consumer goods, and agricultural and industrial products. In addition, it offers mechanical newsprint paper used in advertising inserts and newspapers; uncoated mechanical fiber based printing paper used for the printing o f books and advertising inserts; and coated mechanical fiber-based paper used for magazines, catalogues, and advertising material. Further, the company provides pulp products, including paper pulp used in the production of printing, writing, and packaging paper; and chemical cellulose used in the manufacture of various cellulose textile and non-woven fiber products, as well as used in various other cellulose-based applications in the food, film, cigarette, chemical, and pharmaceutical industries. Additionally, Sappi Limited offers sawn timber for construction and furniture manufacturing purposes. Its customers include printers, publishers, corporate end-users, suppliers, and converters. The company was formerly known as South African Pulp and Paper Industries Limited and changed its name to Sappi Limited in 1973. Sappi Limited was founded in 1936 and is headquartered in Johannesburg, South Africa.

Advisors' Opinion:

• [By Seth Jayson]

  Sappi (NYSE: SPP  ) reported earnings on May 9. Here are the numbers you need to know.

  The 10-second takeaway
  For the quarter ended March 31 (Q2), Sappi beat slightly on revenues and met expectations on earnings per share.

5 Best Consumer Stocks To Buy Right Now: Carriage Services Inc (CSV)

Carriage Services, Inc. (Carriage), incorporated in December 1993, is a provider of death care services and merchandise in the United States. The Company operates in two business segments: funeral home operations and cemetery operations. As of December 31, 2011, the Company operated 159 funeral homes in 25 states and 33 cemeteries in 12 states. The Company provides funeral and cemetery services and products on both an at-need (time of death) and preneed (planned prior to death) basis. During the year ended December 31, 2011, Carriage completed two of the six acquisitions of funeral home businesses, one in Kentucky and the other in New York. In September 2011, the Company acquired Franklin & Downs Funeral Homes. In October 2011, the Company acquired Carman Funeral Home and Roberson Funeral Home, both in Northeast Kentucky. In February 2012, the Company acquired James J. Terry Funeral Home, Inc. On February 21, 2012, the Company acquired a funeral home business in Pennsylvania. In June 2012, the Company acquired Lawton Ritter Gray Funeral Home, Gray Funeral Home and Sunset Memorial Gardens in Lawton and Grandfield, Oklahoma. In December 2012, the Company acquired Cumby Family Funeral Service. In November 2013, Carriage Services Inc acquired Heritage Funeral Homes & Cremation Service.

Funeral Home Operations

The funeral homes offer a range of services (traditional burial and cremation) to meet a family�� death care needs, including consultation, the removal and preparation of remains, the sale of caskets and related funeral merchandise, the use of funeral home facilities for visitation and services, and transportation services. It provides burial and cremation services and sells related merchandise, such as caskets and urns. As of December 31, 2011, the Company operated 159 funeral homes in 25 states.

Cemetery Operations

The Company�� cemetery products and services include interment services, the rights to interment in cemetery sites (including gr! ave sites, mausoleum crypts and niches) and related cemetery merchandise, such as memorials and vaults. As of December 31, 2011, the Company operated 33 cemeteries in 12 states.

The Company competes with SCI, Stewart and StoneMor Partners L.P.

Advisors' Opinion:

• [By Dan Caplinger]

  The first thing to realize about StoneMor is that arcane and flexible accounting rules make it important to dig beneath its GAAP earnings. Growth throughout the industry has been substantial, as up-and-coming Carriage Services (NYSE: CSV  ) continued to stay on pace for double-digit sales growth as it rapidly expands its reach. Even well-established player Matthews International (NASDAQ: MATW  ) managed to grow revenue by nearly 14% in the quarter that ended in March, although its earnings fell slightly from the year-ago quarter. Still, StoneMor's sales haven't been able to rise as quickly as its peers, with its previous report including just a 6% gain in revenue.

• [By Rich Duprey]

  Death services specialist�Carriage Services (NYSE: CSV  ) announced today its third-quarter dividend of $0.025 per share, the same rate it's paid since 2011.

5 Best Consumer Stocks To Buy Right Now: Reeds Inc.(REED)

Reed?s, Inc., together with its subsidiaries, engages in the development, manufacture, marketing, and sale of natural non-alcoholic and New Age beverages, candies, and ice creams primarily in the United States, Canada, Europe, and Asia. The company?s New Age beverages product line includes natural soda, fruit juices and fruit drinks, ready-to-drink teas, sports drinks, and water. It also offers six Reed?s Ginger Brew flavors, including extra, original, premium, cherry ginger, raspberry ginger, and spiced apple ginger; five Virgil?s beverages comprising root beer, cream soda, orange cream soda, black cherry cream soda, and real cola; four zero calorie Virgil?s versions; two China Cola regular and cherry beverages; and two Sonoma Sparkler sparkling juices. In addition, the company offers three types of ginger candies, including crystallized ginger, ginger chews, and peanut butter ginger chews; and three flavors of ginger ice cream comprising original, green tea, and cho colate. Further, it provides Reed?s Natural Energy Elixir, an energy drink; and Reed?s Nausea Releif, a ginger brews based product with added B vitamins. Reed?s, Inc. sells its products to specialty gourmet and natural food stores, supermarket chains, retail stores, and restaurants through a network of natural, gourmet, and independent distributors, as well as through a direct sales team and independent sales representatives. The company was formerly known as Original Beverage Corporation and changed its name to Reed?s, Inc. in 2001. Reed?s, Inc. was founded in 1987 and is based in Los Angeles, California.

Advisors' Opinion:

• [By John Udovich]

  If you are looking for the next small cap beverage stock that could turn into the next Monster Beverage Corp (NASDAQ: MNST), under the radar beverage�companies like small caps National Beverage Corp (NASDAQ: FIZZ), Reed's, Inc (NYSEMKT: REED) and Konared Corp (OTCBB: KRED) could be just what you are looking for. I should point out that the beverage space is often a battle between David and Goliath as everyone, and especially�smaller players, must fight for every inch of shelf space. Nevertheless, the following small cap beverage stocks are at least holding their ground and putting up a good fight leading to profits for investors: